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Shopper Research Specialist

Job: #2020-76905
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address: 8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256

Shopper Insights Specialist II

 

Job Purpose

The Shopper Insights Specialist II is the customer champion for all of Southeastern Grocers’ banners (BI-LO, Fresco y Mas and Winn-Dixie). He/She will cultivate an understanding and report on shopper behavior, customer perceptions and preferences to support various marketing strategies and campaigns. This role will utilize various research methodologies and analytics that will benefit sales and performance targets.

 

Essential Responsibilities

Responsibility

% Of Time

Manage and support various shopper feedback programs across the business to drive engagement and participation with customers. Create survey and program content and synthesize actionable insights that identify strategic opportunities to grow the business.

70%

Create and execute in person feedback programs for key initiatives. Collaborate with internal business partners to gain an understanding of business issues and provide the “why” behind customer behavior.

10%

Develop regular reporting to ensure maximum effectiveness across the organization. Integrate primary and secondary data sources to provide actionable insights to drive continuous improvement.

10%

Prioritize and manage expectations and timelines to ensure projects address business goals and objectives

10%

Performs other job-related duties as assigned.

 

Qualifications

Required Education

Course of Study

Bachelor's Degree

Marketing, Advertising, Consumer Research, Psychology, Business, Statistics

Preferred Education

Course of Study

Master's Degree

Marketing, Advertising, Consumer Research, Psychology, Business, Statistics

Relevant Experience

Supervisory Experience

3 - 6 yrs minimum

0 - 3 yrs minimum

Language(s) Required

Language(s) Preferred

English

English & Spanish

Knowledge, Skills & Abilities Required

• Demonstrated proficiency in survey scripting & reporting packages

• Ability to manage multiple projects simultaneously to drive solutions that meet or surpass business expectations and deliver project milestones on time

• Excellent organizational and planning skills with ability to manage creative processes

• Comfortable and efficient working in a fast-paced environment

Knowledge, Skills & Abilities Preferred

• Prior experience in retail grocery, consumer packaged goods, marketing or hospitality

• Previous experience working in cross-functional teams with a collaborative style

• Advanced degree in Marketing, Advertising, Consumer Research, Psychology, Business, Statistics.

 

 

Environmental Factors

Department

Consumer Insights

Environmental Factors

SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.

 

Travel Requirements

Travel Percent

Overnight

None

No