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Manager, Customer Insights

Job: #2019-60528
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address: 8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256

Job Title:

Manager, Customer Insights

 

Job Purpose

The Manager, Customer Insights serves as an advocate for our current and future customer, by influencing customer centric strategy with meaningful fact based analysis. He/She will lead consumer research that helps Marketing and Merchandising seize our most valuable and important opportunities, by integrating multiple data sources including qualitative/quantitative results, secondary data sources, trend information and data analytics. The manager will distill relevant information into insightful, strategic, and actionable insights. This position will work with key business units across the organization to develop and execute customer and competitive market research which will inform strategic marketing decisions in an effort to gain market share.

 

Essential Responsibilities

Responsibility

% Of Time

Lead a team of research professionals to leverage various feedback programs across multiple parts of the business to drive engagement and participation with customers.

40%

Scope, design and execute a variety of complex insights projects. Lead the collection, interpretation, exploration, and presentation of large amounts of survey data, integrating primary and secondary data sources. Provide actionable insights to drive continual improvement.

30%

Work collaboratively with internal partners to ensure business issues are translated into specific research questions that support the organization’s strategy.

20%

Prioritize and manage expectations and timelines to ensure projects address business goals and objectives. Conduct professional growth planning for self and direct reports. Create and conduct continuous training.

10%

Performs other job-related duties as assigned.

 

Qualifications

Required Education

Course of Study

Bachelor's Degree

Marketing, Market Research, Consumer Insights, Psychology, Business, Statistics

Preferred Education

Course of Study

Master's Degree

Marketing, Market Research, Consumer Insights, Psychology, Business, Statistics

Relevant Experience

Supervisory Experience

6 - 10 yrs minimum

1 - 5 yrs minimum

Language(s) Required

Language(s) Preferred

English

English & Spanish

Knowledge, Skills & Abilities Required

• A deep understanding of research methodologies and design within the retail, supplier, and shopper environment.

• Deep experience in designing and conducting a broad array of approaches such as tracking, positioning/messaging, segmentation, A&U, MaxDiff, conjoint, and pricing studies.

• Experience working with complex analytics, e.g., segmentation, choice modeling, predictive modeling.

• Ability to synthesize and clearly communicate complex findings to focus on the critical implications and actionable opportunities.

• Ability to manage multiple projects simultaneously to drive solutions that meet or surpass business expectations and deliver project milestones on time.

• Excellent organizational and planning skills with ability to manage creative processes.

• Comfortable and efficient working in a fast-paced environment.

Knowledge, Skills & Abilities Preferred

• Prior experience in retail grocery, consumer packaged goods, research or marketing.

• Previous experience working in cross-functional teams with a collaborative style

• Advanced degree in Marketing, Market Research, Consumer Insights, Psychology, Business, Statistics

 

 

Environmental Factors

Department

Marketing

Environmental Factors

SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.

 

Travel Requirements

Travel Percent

Overnight

None

No