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Brand Communication Specialist

Job: #2019-57365
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address: 8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256

Job Title:

Brand Communication Specialist

 

Job Purpose

Assists in the development of engaging, distinctive and meaningful brand communications that produce an intended behavioral/emotional consumer response; driving customer and financial outcomes for our business. The role will assist in the production and implementation of customer facing communications through the line; from concept development through to campaign execution. This position will help maintain a consistent standard across all marketing channels. The role will work cross-functionally to engage stakeholders, act as a custodian of our brand and a champion of our customer.  The person will work with media, advertising and design agency partners in a limited capacity.

 

Essential Responsibilities

Responsibility

% Of Time

Plan, manage and oversee campaigns and relating guidelines across the portfolio of brands; BI-LO, Fresco Y Mas, Harveys & Winn-Dixie. This includes the setting of quantifiable communication goals in addition to channel planning and campaign rollout in partnership with the broader marketing team (Digital, PR, Circular & In-store communications). Works with the Manager, Brand Communications to craft strategic communications briefs, subsequently works in partnership with in-house creative/design teams to develop effective retail communications that drive a desired outcome. Ensures all marketing channels have the creative assets they need to build campaign assets for the channel they are responsible for.  Works with internal insight and analytical teams to assess campaign effectiveness. 

40%

Works collaboratively with the cross-functional marketing team (Digital, PR, Circular & In-store communications) to ensure campaign consistency through the line; including but not limited to messaging, look and feel, voice over artist, track, tone of voice, imagery, art direction etc.

40%

Develop and manage the production of multimedia brand communications; including but not limited to TV, Radio, Online Video, Animated Digital Display etc. Ensure all legal and regulatory items are taken into consideration. Act as a point of contact for each of our agency partners; advertising, media and design.

10%

Act as an enthusiastic team player who is passionate about brand development, marketing and retail. Assist in team housekeeping of conducting industry research, information and best practice knowledge sharing, upholding team and business processes, document and resource storing, finance administration and support.

10%

Performs other job-related duties as assigned.

 

Qualifications

Required Education

Course of Study

Bachelor's Degree

Marketing or related field

Preferred Education

Course of Study

Master's Degree

Marketing or related field

Relevant Experience

Supervisory Experience

0 -3 yrs minimum

No Supervisory Experience

Language(s) Required

Language(s) Preferred

English

English & Spanish

Knowledge, Skills & Abilities Required

• Proficient with Microsoft systems including Microsoft Office suite.

• Media planning experience & competency.

• Production experience and knowledge.

• Graphic design knowledge and competency.

• Business/financial acumen.

• Experience in audio/visual & photographic production.

Knowledge, Skills & Abilities Preferred

 

 

 

Environmental Factors

Department

Marketing

Environmental Factors

SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.

 

Travel Requirements

Travel Percent

Overnight