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Director, Digital & Loyalty Strategy

Job: #2019-53415
Store Number: 8311
Store: Southeastern Grocers
Category: Store Support / Corporate
Position Type: Marketing / Advertising
Full-Time/Part-Time: Full-Time
Address: 8928 PROMINENCE PARKWAY BUILDING 200Jacksonville, FL, 32256

Job Title:

Dir, Digital & Loyalty Strategy


Job Purpose

Responsible for the development of personalized digital marketing strategies, channels and initiatives that are focused on enhancing sales growth, brand loyalty and customer engagement for the organization as well as align with business objectives and overall company strategy.  Through the integration of digital channel capabilities (web, CRM, and social media), this role will integrate marketing campaigns and connect Southeastern Grocer’s brand portfolio and loyalty program to the customer. Oversee the development of campaigns to enhance the value proposition and customer experience for digitally active SEG customers and loyalty program members. Responsible for the execution of the brand vision, working directly with internal stakeholders and external agencies to drive projects forward and develop go-to-market strategies.


Essential Responsibilities


% Of Time

Assist in development of integrated marketing plans, leading digital strategy focused on moving consumer through funnel to conversion. Develop the organization's loyalty strategy, including evolution of the consumer value proposition, to build connections with SEG customers and drive operational business metrics and objectives.


Work cross-functionally to operationalize loyalty initiatives within the business units across all customer channels (including in-store and online). In addition, work with these teams to assist with developing and evolving ideas to achieve business goals, segmented marketing communication objectives and online customer experience.


Relay business insights, segment messaging objectives, and marketing communications strategy to digital channel teams and lead development of tactical plans within the context of campaigns. Work with Brand team to align with non-digital channel leads to ensure a cohesive, optimized omni-channel guest experience.


Partner with Channel Leaders to utilize digital channel data and insights to provide strategic input to internal stakeholders, ensuring alignment and cohesive customer experience. Obtain alignment with digital channels, audience strategy, goals and objectives.


Build financial models and business cases for loyalty and member services initiatives, which drives the execution of multiple digital comms plans and creative projects. Engage peer teams to gain an understanding of customer experience needs and opportunities within multiple business groups to develop and operationalize loyalty projects and monitors competitive landscape and loyalty industry trends.


Performs other job-related duties as assigned.



Required Education

Course of Study

Bachelor's Degree

Marketing or 6+ years of experience (relevant work preferable in retail)

Preferred Education

Course of Study

Master's Degree


Relevant Experience

Supervisory Experience

10+ yrs minimum

5 - 10 yrs minimum

Language(s) Required

Language(s) Preferred



Knowledge, Skills & Abilities Required

• Microsoft Excel & Powerpoint/Keynote Ninja, Excellent written and verbal communication skills and strong business acumen. Must have a passion for loyalty, digital marketing and innovating the customer experience with effective communication skills. Ability to engage and achieve results working with seasoned multifunctional teams and be effective at driving complex and cross-functional initiatives, while leading projects from start to finish

Knowledge, Skills & Abilities Preferred

• 10 years’ experience leading direct digital marketing programs/projects including, email marketing, website redesign, mobile app development and ecommerce programs.



Environmental Factors



Environmental Factors

SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.


Travel Requirements

Travel Percent





Space for unique knowledge, skills, and abilities or to accentuate differences between jobs with same titles in different departments.